Initial crossover of design, tourism factories, and leisure industry; Cross-industry Alliance
Seizes Chishi Commercial Possibility
Tainan is the birthplace of the belief of Yue-Lao (the deity of match-making). Each Yue-Lao
temple is famous and carries unique characteristics. Combinations of couples in love are made
possible by Yue-Lao's efficacious oracle; hence, the fact turns Tainan into a place suitable for
being in love. Last year, "Nankunshen Daitian Temple" joined the league of featured Yue-Lao
temples; while "Orthodox Luermen Matsu Temple" starts to participate in the event this year,
becoming the 7th featured Yue-Lao temple.
Tainan Chishi Festival 2017 takes "love" and "Yue-Lao" as its main elements. Since the festival
was first held in 2011, it has been attracting more than 100 thousands visitors until its 7th edition.
Every year, the event brings forth new contents and receives positive remarks from its audience.
Furthermore, Tainan is then shaped as a city full of love and happiness. This year, the festival
contains four main themes: Yue-Lao hunting, city enjoying, romantic atmosphere listening and
delicacy savoring. Under these themes, the festival is consisted of 3 exhibitions, 14 touring
package routes of Yue-Lao, 3 sweet market events, 5 romantic concerts, 20 Yue-Lao special
dishes, and 7 kinds of Yue-Lao souvenirs; moreover, few limited special offers are available
throughout the festival. Tourists are highly welcomed to discover Tainan thoroughly via this
On this year's Chinese Valentine’s Day, exhibition "Stories of Chairs" will be held at Creative
Tainan. Concept of the show is derived from important local writer Shih-Tao Yeh's famous words
of various forms of love in the city, and it further demonstrates how chairs carry emotions in
different ways. Such ordinary object somehow gets through all the ups and downs with mankind,
and becomes indefensible in our everyday life. Curator Shih-Chun Wang invited Ming-Yu Hsieh,
who won the Golden Melody Awards, renowned architect Shen-Chiang Mao, fashion deisgner
Jun-Liang Chen, fashion icon Flora Sun, visual icon Kuo-Ching Lin, renowned designer Hsu-
Cheng Chu, creative expert Rock Wang, and entrepreneurs Bao-Yu Liu and Jung-Ya Hsieh.
These 10 leading icons from various fields are going to demonstrate their own stories of love
through different representation of chair. Besides, you may find exhibition "Interactive Art of
Magpie Bridge" at T. S. Mall, and installation exhibition "Come Across Love," which is made
from Yue-Lao's red string, at An-ping Pier- Teyang.
Since the convenience brought by "Taiwan Tour Bus," the city government collaborates with
Taiwan Tour Bus association, and offers "Chinese Cupid Tour, meet happiness" touring event.
The touring routes combine with tour bus traveling package and cover a wide ranges of popular
spots such as tourism factories, Yue-Lao temples, local streets, and cultural tourist spots. The
participants will be tour-guided by local experts, enjoying local Tainan food and attending hand-
on workshop of Yue-Lao souvenirs. Besides, Tainan Culture Affairs Bureaus collaborates with 7
hotel and agency for planning 14 touring routes, collaborating hotels include Anping District
Office, 3 Door Hotel, Fu-Hsin Hotel, Jia-Jia- at West Market Hotel, Hotel Tainan, Light Hotel
Tainan, and Uni-President Yo-Yo Travel Agency. When visiting Tainan, visitors are encouraged
to join the tours.
Furthermore, "The love chef, Chinese cupid selection" is the only event which combines culture
and cuisine in Taiwan. Last year, 7 limited editions of Yue-Lao meals made a hit in the festival.
While this year, 14 restaurants join the event "Sweet Chinese Cupid, Desert Feast" and provide a
lot of special offers for traveling and accommodation. Visitors may enjoy the limited edition
meal in the hotels and join Yue-Lao tour planned by the hotels. The event "Selection of Yue-Lao"
firstly collaborates with 7 tourism factories in Tainan (Taiwan Metal Creation Museum, Furniture
Manufacturing Eco-Museum in Tainan, TJ Cosmetic Tourism Factory, Chimei Happiness
Factory, Black Bridge Sausage Museum, Her-Min Textile Museum and Cultural Hall for Chinese
Herbs Industry.) With the theme of Yue-Lao, visitors may attend the workshops and make the
most creative handicrafts of Yue-Lao. Special programs are provided during summer time;
tourists may visit the tourism factory and get hands on romantic DIY programs.
Deity mascots in each Yue-Lao Temple in Tainan are amiable and special. They are also popular
with the public. This year, Tainan city government collaborates with Teh-Yang Culture Park, T.
S. Mall and Tainan Far East Department Stores, and these deity mascots will show up at Fan
Meeting Event in "Sweet market, musical feast." Featured vendors and popular music bands will
be found in the event, Yue-Lao sweets and handicrafts are also available in sweet market. Hsieh
Ming-Yu, who got his second prize in Golden Melody Awards, will perform on Cheng-Hsing
Street. The public are encouraged to join the show.
You may enjoy the various events at "Tainan Chishi Festival 2017." The whole city will also be
immersed in the romantic atmosphere, and give you an unforgettable memory of summer Tainan.
Please follow the Official site
and Facebook fan page of "Tainan Chishi Festival 2017"
for instant updates.